Lagarias & Boulter, L.L.P.

Franchising 101
Business 101
Is Franchising for Me?
Investigating Franchise Offerings
Franchisee Associations
Articles:
California Franchise Investment Law
California Franchise Relations Act


Business 101
Business 101 are the things to think about when starting any business – whether a franchise or not.

1. Entity

A number of different types of entities are available to you as a business person. A sole proprietorship is basically no entity at all. We do not recommend it because there is no protection from personal liability. Same thing with partnerships, partners are personally liable for partnership debts. There are certain legal entities that give limit your liability. These are corporations, limited liability corporations and LLPs. The major benefit is that properly structured you will avoid personal liability for debts. Certain tax benefits may also flow from having an entity. You will need to get a CPA to inform you what the best entity from a tax perspective is.
 

2. Personal Guarantees

Major vendors, lenders, and franchisors will ask for this. Try to get out of it if you can. It means that you are securing the obligation with your own personal assets, your house, money and personal property. Do the limited liability entity anyway because you will have other creditors. In terms of forming a corporation, you will likely need a lawyer to help.
 

3. Licenses and Insurance

Certain businesses require local, county or state licenses. Food preparation, construction, real estate, barbershops come to mind. These may or may not be disclosed on the franchise offering – so you need to do your own due diligence.

You will need to ensure you have appropriate insurance coverage for liability and in case of fire or other property damage. Also consider the need for disability insurance in case you are injured and cannot work. Business interruption insurance can protect your income in the event your location is damaged by some unforeseen event.
 

4. Capitalization / Proforma Profit and Loss Statements

You need to evaluate whether the franchise is a hobby or business. If it’s a hobby, you don’t expect to make money then don’t worry about financials. If you want to make money you must analyze your potential by way of a pro forma. Detail your expected income and expenses. The difference is your profit. What are your major expenses in running a business? Rent, cost of goods, salaries, build out if you have a space. These those happen in every almost every business. In a franchise, you tack on royalties, ad fees, initial franchise fees and other fees. Do not forget to figure your personal expenses and pay yourself an amount that will cover those expenses. This is going to be your source of income. And if you are borrowing money your will need figure in the payments as an expense.
 

5. Employees

If hiring employees you will have to pay them the minimum wage, proper overtime wages, make withholdings, provide workers comp insurance, and comply with employment laws. You must provide them with meal breaks and rest breaks. You will may need to consult a lawyer or try figure it out on your own. The State of California has websites that can help you.

If you give them paid vacation, you cannot have a use it lose it policy but you can have a policy where no additional vacation accrues until the employee uses up all his vacation. When you fire someone, you have to pay them immediately all amounts owed. When they quit, you have pay them within 72 hours.

If you don’t follow these rules, awful things can happen. You can subject to what are called waiting time penalties for up to 30 days wages and you can be subject to the employee’s attorney’s fees and other penalties. Don’t fall into the trap of thinking you can hire an “independent contractors” to work for you. If you control what they do and how they do it, they are employee’s not independent contractors no matter what your agreement states. Moreover, you can be personally liable for unpaid minimum and overtime wages under Federal law.
 

6. Leasehold

This is a complex commercial obligation that your really need to seek counsel on. A lawyer can help you negotiate beneficial provisions. They are much different than residential leases. If you break a commercial lease the landlord can sue you for the balance of the term and in many cases does not have to even try to re rent the premises. Sometimes you can get a provision that if the franchise is terminated you can get out of the lease – try to get this.

Our law firm also helps franchisees review leases and negotiate terms.
 

7. Marketing / Publicity Competitor

Another important consideration is how you will market your goods and service. When you have a Franchise, the franchisor may take care of a lot of this but not all. But they will exercise controls over how you can market and the content of the ads. Depending on the franchise, there may be national network television ads – something a small business likely could not do. But if it’s a new franchise there likely will not be. In addition its important to analyze the competition in your market, where they are located and aspects of their business including pricing.
 

8. Exit Strategy

Various circumstances may arise where you need to get out of the business. For example, if you get sick or disabled, or die. With your own business you have maximum flexibility. With a franchise there is a contract that will cover what you can and cannot do. If you decide you want to sell the business, you may be limited in the terms, who you can sell to and the price you can receive. In your own business, this would not be the case.
 

9. Buy-Sell Agreements

Related to the above, there are multiple contract terms and that rules that will apply to the transfer of your business or if you buy an existing franchise. One issue to be aware about when buying a business with equipment is that here may be liens on the equipment. You do not want to be in position of paying for equipment and finding out somebody else has a superior interest. Therefore, you must do a UCC search with the state.

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