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Business 101 are the things to think about when starting any business –
whether a franchise or not. 1. Entity A number of different types of entities are available to you as a
business person. A sole proprietorship is basically no entity at all. We
do not recommend it because there is no protection from personal
liability. Same thing with partnerships, partners are personally liable
for partnership debts. There are certain legal entities that give limit
your liability. These are corporations, limited liability corporations
and LLPs. The major benefit is that properly structured you will avoid
personal liability for debts. Certain tax benefits may also flow from
having an entity. You will need to get a CPA to inform you what the best
entity from a tax perspective is. 2. Personal Guarantees Major vendors, lenders, and franchisors will ask for this. Try to get
out of it if you can. It means that you are securing the obligation with
your own personal assets, your house, money and personal property. Do
the limited liability entity anyway because you will have other
creditors. In terms of forming a corporation, you will likely need a
lawyer to help. 3. Licenses and Insurance Certain businesses require local, county or state licenses. Food
preparation, construction, real estate, barbershops come to mind. These
may or may not be disclosed on the franchise offering – so you need to
do your own due diligence. You will need to ensure you have appropriate insurance coverage for
liability and in case of fire or other property damage. Also consider
the need for disability insurance in case you are injured and cannot
work. Business interruption insurance can protect your income in the
event your location is damaged by some unforeseen event. 4. Capitalization / Proforma Profit and Loss Statements You need to evaluate whether the franchise is a hobby or business. If
it’s a hobby, you don’t expect to make money then don’t worry about
financials. If you want to make money you must analyze your potential by
way of a pro forma. Detail your expected income and expenses. The
difference is your profit. What are your major expenses in running a
business? Rent, cost of goods, salaries, build out if you have a space.
These those happen in every almost every business. In a franchise, you
tack on royalties, ad fees, initial franchise fees and other fees. Do
not forget to figure your personal expenses and pay yourself an amount
that will cover those expenses. This is going to be your source of
income. And if you are borrowing money your will need figure in the
payments as an expense. 5. Employees If hiring employees you will have to pay them the minimum wage,
proper overtime wages, make withholdings, provide workers comp
insurance, and comply with employment laws. You must provide them with
meal breaks and rest breaks. You will may need to consult a lawyer or
try figure it out on your own. The State of California has websites that
can help you. If you give them paid vacation, you cannot have a use it lose it
policy but you can have a policy where no additional vacation accrues
until the employee uses up all his vacation. When you fire someone, you
have to pay them immediately all amounts owed. When they quit, you have
pay them within 72 hours. If you don’t follow these rules, awful things can happen. You can
subject to what are called waiting time penalties for up to 30 days
wages and you can be subject to the employee’s attorney’s fees and other
penalties. Don’t fall into the trap of thinking you can hire an
“independent contractors” to work for you. If you control what they do
and how they do it, they are employee’s not independent contractors no
matter what your agreement states. Moreover, you can be personally
liable for unpaid minimum and overtime wages under Federal law. 6. Leasehold This is a complex commercial obligation that your really need to seek
counsel on. A lawyer can help you negotiate beneficial provisions. They
are much different than residential leases. If you break a commercial
lease the landlord can sue you for the balance of the term and in many
cases does not have to even try to re rent the premises. Sometimes you
can get a provision that if the franchise is terminated you can get out
of the lease – try to get this. Our law firm also helps franchisees review leases and negotiate
terms. 7. Marketing / Publicity Competitor Another important consideration is how you will market your goods and
service. When you have a Franchise, the franchisor may take care of a
lot of this but not all. But they will exercise controls over how you
can market and the content of the ads. Depending on the franchise, there
may be national network television ads – something a small business
likely could not do. But if it’s a new franchise there likely will not
be. In addition its important to analyze the competition in your market,
where they are located and aspects of their business including pricing. 8. Exit Strategy Various circumstances may arise where you need to get out of the
business. For example, if you get sick or disabled, or die. With your
own business you have maximum flexibility. With a franchise there is a
contract that will cover what you can and cannot do. If you decide you
want to sell the business, you may be limited in the terms, who you can
sell to and the price you can receive. In your own business, this would
not be the case. 9. Buy-Sell Agreements Related to the above, there are multiple contract terms and that rules that will apply to the transfer of your business or if you buy an existing franchise. One issue to be aware about when buying a business with equipment is that here may be liens on the equipment. You do not want to be in position of paying for equipment and finding out somebody else has a superior interest. Therefore, you must do a UCC search with the state. |
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